Founder and Principal, Jake Logsdon, draws from over 20 years of industry-leading experience planning and managing ventures around the world. Jake began his career managing restaurants very early in Juneau, Alaska, where he was born and raised.

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Jake started his professional experience in 2004 with world-renowned hospitality consulting firm, Puccini Group in San Francisco, California. While attending University of San Francisco, he built a $4M purchasing and logistics revenue center. As a Project Manager and Budget Director, Jake was integral to the success of dozens of hospitality design/build projects for global brands Kimpton, Ritz Carlton, Marriott, and more. Jake continued to represent Puccini Group in the US, Asia Pacific, and South America over the next decade.

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In 2009, Jake’s eye for opportunity led him to start his independent consulting practice in Beijing, China. Over the course of a few short years, he completed several design/build projects in the illustrious nightlife district of San Li Tun.

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When Jake returned to California in 2011, he continued to consult while attaining his MBA from UCLA Anderson School of Management. His thesis studied the effects of cost-saving technology on economy hotel brands using state-of-the-art regression modeling.

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In 2012, Jake’s career shifted from design/build to finance and analytics at sbe, one of the world’s premier restaurant, nightlife, and hotel developers. While providing traditional financial underwriting, he combined market assessment, brand positioning, and operational knowledge supporting brand expansions of $100M megabrands like The Abbey Food + Bar, the highest grossing LGBT nightlife venue in the world, and Hyde Lounge, which has become a globally recognized leader in lifestyle hospitality.

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Over the next decade, Jake became an industry expert and senior corporate leader, working in progressive finance roles at hospitality giants including Joie de Vivre/Two Roads, Sydell Group, and SoHo House. His work included full oversight of enterprise-level technology platforms and organization-wide annual budgeting for portfolios with $50M to $500M annual revenue under management, culminating in being named Senior Vice President of FP&A at EOS Hospitality in New York City.

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Jake holds two bachelor’s degrees from the University of San Francisco, BSBA Accounting and BSBA Hospitality Management, and an MBA from UCLA Anderson School of Business, with a Concentration in Entrepreneurship, and is Certified in Hospitality Real Estate and Asset Management by Cornell University.